Shop Ojasi

At Ojasi, we believe clothing is more than fabric €” it's a bridge to memory, culture, and connection. Founded by designer Swetha Duggirala, Ojasi was born from a deep longing for authenticity in a world rushing toward fast fashion. What began as quiet moments on a balcony €” reflecting on childhood memories filled with sarees, soft fabrics, and the loving artistry of her grandmother €” soon transformed into a vision: to create a label that celebrates the richness of tradition and the beauty of handcrafted textiles. Join us on this journey, where every drape is a canvas, and every saree is a story waiting to be told.

Ojasi is a homegrown, statement-making slow fashion label €” born to create modern, wearable art. Rooted in purpose and expression, Ojasi stands at the intersection of heritage and contemporary artistry €” crafting hand-painted Pen Kalamkari sarees, digitally printed limitededition saris, and modern street-style fashion made with intention and love for today€™s fashion-forward women.
Our journey begins in a culturally rich and traditionally revered region of South India, where generations of artisans continue the 3,***-year-old tradition of Pen Kalamkari €” a rare, intricate art form that involves freehand drawing on fabric using natural dyes and organic ingredients.