Itty London

History
 
Julian and Paula Carter started to work together in ***8 when Paula won the Prince of Wales Award for design, they created the Little Darlings stable of brands, which included Little Darlings, Little Darlings Christening, Baby Darlings, Sulk and Lily Rio.
 
A long the way Paula also found time to design clothing for Prince William and Harry, a Thai Princess and a host of celebrity children.
 
With the business flourishing in the *0s, the time came to expand, which led to Little Darlings becoming a division of William Baird PLC, a major fashion business with a turnover in excess of £**0 million.
 
The Carters design and commercial expertise and the William Baird operation made Little Darlings an extremely profitable and high profile fashion brand which still enjoys a major market share today.
 
Having achieved their ambitions in the childrens wear industry, the Carters left Little Darlings in ***7 to take a break and look for inspiration elsewhere.  Since then amongst other things they have been business angels, renovated a rambling house in Northamptonshire, designed interiors for their development of ski apartments in Switzerland and founded a successful digital marketing agency.
 
The new collection _ itty London
 
However, Paulas passion for kids wear has taken the Carters back to the childrens wear industry for Spring Summer ***6 with their new brand Itty London and a dedicated manufacturing facility.
 
The collection designed exclusively by Paula is for girls from 2 to *2 years, but babies havent been forgotten either.
 
Initially there are four stories of co-ordinating separates and dresses.  All items are perfectly colour matched, and can be mixed and matched between the different stories
 
Itty is very much designed to be something special, enjoyable and comfortable to wear, made from soft jacquards, damasks, chiffons, crisp cotton poplins, denims and knits in soft pastel colours.
 
Different looks within the collections can be dressed up for special occasions with fascinators and coordinating trench coats. Or dressed down to be smart-casual for holidays and parties with denim separates, clever accessories and for Glastonbury, of course, a pair of muddy wellies!
 
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All the garments have details such as branded buttons, adjustable waists, stretch fabrics, exclusive prints and much more.
 
Key strengths
 
Design
 
In house manufacturing and sampling.
 
Experienced agent force
 
Selling and Delivery Dates
 
Summer selling commences *5th June
 
Summer deliveries January
 
Winter selling commences 7th January
 
Winter deliveries July.