Miss you Ailinna 2014 SS

La description

1) Connotation of the brand
The another half of our life is always worthy of our pursuit, miss and love   In such a gradually indifferent city, we yearn for an innocent and simple true love
Miss You, a word with the deepest love, unadorned, but full of warmth.
The pursuit for perfection and love goes beyond the country boundaries and never stops  It’s for you, Miss You Ailinna, the happiest and the most beautiful self.
 
Note:
Miss You Ailinna: Chinese meaning: 
Ailinna: (ancient German) noble, mainly used by Russians, some Germans and east Europeans. It is a name in Russia.
Ailinna: (ancient guok) saintess of Mhenlo Kingdom, synonym of “God’s favored maid”.
 
2) Philosophy of the brand
Miss You AilinnaAdopt the most popular global fashion elements and mix with romantic and pure aesthetic culture connotation Designing principle: Being distinctive, unique and harmonious.
Rich in modern smell Presents the gentleness, freshness, grace and elegance of females.


3）Style of the brand
We inherit the faddish and novel original style of international apparel and produce a fine, graceful and elegant lady’s dress, which stress much importance upon exquisite workmanship, details and quality. The lady’s dress, our main product, ingeniously combine the most traditional and modern clothing techniques such as dip dyeing, digital printing, pressing, beading,  embroidery, rinsing, manual embroidery and rubber string and apply them innovatively in clothing, which endows a great sense of hierarchy and imagination. Simple and exquisite, decent and delicate, fashionable and elegant, it fully presents the urban females’ rich, graceful and exquisite life attitude.
 
4）Brand positioning 
Product positioning: with lady’s dress as our main products, we manage to introduce a classical and elegant leisure style. We also produce various knitted dress like dress suit and tapered dress shirts. With exquisite craftsmanship, refined taste and unique personality are guaranteed.
Marketing position: for mature women aged *5 to *5, confident, positive, optimistic, with aesthetic taste and strong mind, seeking romantics, harmony and high life quality.

Product genre: mainly lady’s dress and subsidiarily suit and tapered dress shirt

Material features: main material: chiffon, Jeans, France cashmere, velvet, etc. environment-friendly dyeing techniques. Comfort and good quality ensured.